Growth Funds for Mobile Analytics Platform CleverTap

In the US, mobile analytics and marketing platform CleverTap has completed a $35m Series C funding round, which it will use to grow its new US-based engineering hub, add enhanced predictive capabilities, and drive a global market expansion strategy.

From offices in San Francisco, Seattle, London, Singapore and Mumbai, CleverTap uses machine learning to offer an engagement suite that enables brands to convert, engage, retain and grow their mobile user base. This includes behavioral analytics so clients know who their customers are, and a platform to target them.

The company's new round of funding has been led by existing investors Tiger Global Management and Sequoia India; and increases CleverTap's outside investment to $61m since the beginning of 2019. Funds will primarily be used to drive team growth across engineering sales, and marketing across the US, Latin America, Europe and Asia.

Sunil Thomas (pictured), co-founder and CEO of CleverTap, comments: 'We're in the unique position to deliver a holistic solution that not only provides actionable customer insights but also delivers the right message to drive deeper engagement based on real-time customer usage - all at scale. This latest round of funding will enable CleverTap to help more companies achieve their retention goals as they build long-lasting relationships with their customers'.

Web site: www.clevertap.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.