Bilendi Expands UK Sales Team

Panel firm Bilendi has announced four senior hires for its UK sales team: Ian Roberts joins as Sales Director, Sarah Hillis as Senior Sales Manager, Daniel Paraschiv as Senior Business Development Manager and Charlene Adamah as Senior Key Accounts Manager.

The company has proprietary panels in twelve European countries, a network of international partners, and offers scripting, hosting and delivery services, omnibus studies and panel building; tech solutions for digital ad impact measurement; and interactive and mobile solutions.

Roberts will manage business development and key account growth in the UK market, and joins after two years at IRB as Head of Sales in EMEA. He worked earlier as Head of Sales at Branded Research Chief Commercial Officer at Nebu.

Hillis brings eleven years' experience of research, account management and commercial client roles at Nielsen. In her new job, she focuses on developing existing and new partnerships within the MR and Corporate verticals in the UK.

Paraschiv has more than a dozen years' experience in the market research industry, the last five at APAC specialist panel provider GMO as Head of Business Development. He will now develop new partnerships among the Media and Market Research space. Adamah has more than fifteen years' experience in MR, much of it at Research Now where she was a Project Manager; then managing MR and media accounts at successor company Dynata.

Daniel Cunill, Bilendi's Director of Services for Market Research in the UK says the company is 'continuously working to attract the best talent in the industry in order to provide the best level of quality and consultation to our clients', and adds: 'I am positive that Ian, Sarah, Daniel and Charlene's contribution to Bilendi's growth will be undeniable during the next few years'.

Bilendi has locations in Europe's big 5 economies plus Belgium, Sweden, Finland, Denmark, Morocco and Mauritius; as well as business activities in Switzerland, Austria and Norway. Web site: www.bilendi.com .

Top row Ian Roberts , Sarah Hillis; bottom row Daniel Paraschiv, Charlene Adamah

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.