Growth Funds for Customer Analytics Platform MoEngage

In Indonesia, customer analytics platform MoEngage has raised $25m in a Series C round of funding, which it will use to expand in Asia, integrate advanced capabilities into its product mix, and scale operations in the USA and Europe.

MoEngage's artificial intelligence (AI) and automation platform maps customer journeys and develops hyper-personalized offers, updates, recommendations and other communications across mobile, web, e-mail and SMS. The firm centralizes consumer behavioral analytics, insights and marketing automation into one dashboard, through which brands can engage with their customers across channels, and personalize touchpoints.

New funding has been led by Eight Roads Ventures, with participation from its US-based sister fund, F-Prime Capital, along with Matrix Partners India and Ventureast. Raviteja Dodda (pictured), founder and CEO of MoEngage, comments: 'The latest round of funding will help us reach more brands and empower them with the next-generation customer engagement platform built for the mobile-first world that is easier to use, fully integrated and intelligent. We also welcome the wealth of experience and expertise that Eight Roads Ventures and F-Prime Capital bring into the boardroom with this investment'.

Web site: www.moengage.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.