Signals Analytics Adds Food and Beverage Insights

In New York, advanced analytics platform Signals Analytics has expanded its coverage to provide a 'holistic view' of the food and beverage sectors, enabling users to uncover trends and predictive insights.

Signals combines market research with artificial intelligence (AI) to extract context from uncorrelated external data sources. Coverage in these sectors includes food categories, such as chocolate, confectionery, snacks, sauces and condiments; and beverage categories like carbonated soft drinks, water, sports and energy, and coffee. In addition the platform offers cross-category analytics that provide a total view of the entire food and beverage market landscape; allowing brands to incorporate trends from one category into another.

CEO Gil Sadeh (pictured) comments: 'Companies that are data-driven know that the most valuable data exists outside their organizations, but the question is how to collect, connect and use it in a meaningful way. By giving companies the ability to understand the relationships between different categories and trends, and how consumer sentiment shapes them, we are strengthening the solutions we offer our clients as their strategic partner and helping them win in today's hyper-competitive and continuously evolving marketplace'.

Web site: www.signals-analytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.