In the US, employee-owned MMR Research Associates has appointed Jill Perry as Senior Director of Client Services.Established in 1999 by Mark Jones, Roswell, GA-based MMR has since evolved from a small service provider to a mid-sized full-service marketing research firm, with a global support network, performing customized research in almost any country in the world. In 2014, former Senior Partners Bill Denk and Bruce Olson acquired the company, and two years ago it launched a new division called MMR LIVE, bringing together experiential marketing and marketing research to help clients 'improve, create and measure experiences across all touchpoints'.
Perry (pictured) joins after 23 years at boutique supplier Creative Research Associates in Atlanta, latterly as Senior Vice President. She began her career at Marketing Spectrum, initially serving as a Research Analyst before moving to the position of Project Manager. Her areas of expertise include consumer insights, data analysis, and menu optimization.
Web site: www.mmrresearch.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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