GroupM Rolls Out 'INCA' Influencer Solution in India

WPP's media investment management unit GroupM has rolled out its influencer marketing solution INCA in India.

INCA's proprietary algorithm uses real-time data to source, curate and match influencers and publishers to a brand's campaign objectives, helping clients to create and promote content across social media and drive brand engagement across digital platforms. Its proprietary technology platform, which delivers quantitative creator and audience insights, can be used for fraud detection, workflow tools, content amplification, and detailed campaign reporting dashboards.

Ratan Singh Rathore (pictured), Head of INCA India, comments: 'The tastes and behaviour of Indian customers are changing rapidly as they consume content in a multi-platform, multi-device, data-cheap environment. INCA's AI-driven content discovery technology provides quantitative intelligence to select and optimize influencers, predict outcomes and deliver efficient and effective workflow management'.

INCA launched in Asia Pacific, last year, and is now also available in Singapore, Philippines, Thailand and Indonesia.

Web sites: www.inca-asia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.