Insights People Launches Fast Turnaround SnapSurvey

Kids, parents and family specialist The Insights People has launched a service called SnapSurvey, allowing brands to get answers about the kids and parents' demographic within 72 hours. The launch spans five continents.

The company, headquartered in Manchester, comprises two divisions: Kids Insights, which focuses on kids, tweens and teens (ages 3 to 18); and Parents Insights, which surveys parents from pregnancy through parenting pre-schoolers up to 4 years old.

The new SnapSurvey solution means a client can ask up to 300 kids up to ten questions, with results and analysis returned in a couple of days. Currently, the service is available in the UK, US, France, Germany, Italy, Spain, India, Brazil, Mexico and Australia.

Sarah Riding (pictured), Research & Trends Director, comments: 'SnapSurvey enables clients to quickly gather data and insight for a number of purposes, including developing and supporting content marketing, testing creative concept and supporting client pitches and presentations across individual or multiple markets. And critically it provides clients with a highly effective, efficient and independent solution with expert analysis'.

Web site: www.kidsinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.