STRAT7 Rolls Out Business Risk Analysis Model

In the UK, data and insight consultancy STRAT7 has launched a model to help businesses reduce risk, validate assumptions and test how financial plans will perform.

STRAT7 was founded last year by data and analytics agencies ResearchBods and Bonamy Finch, together with start-up LiFE. The new solution was developed by Bonamy Finch and uses advanced analytics to create Monte Carlo business simulation models, generating multiple instances of the variables for modelling risk or uncertainty based on a set of choices. The resulting analysis from Bonamy Finch enables brands and businesses to identify and investigate specific scenarios, and build a plan to maximise returns.

According to the firm, the model can be used to simulate the range of possible outcomes as evidence for decision-making for any marketing plan. As well as predicting financial scenarios, it can help to understand and quantify the variability associated with any decision, and enables users to manage risk by understanding cost/ benefit relationships.

STRAT7 CEO Barrie Brien (pictured) comments: 'Now is arguably one of the toughest times for board directors and senior marketers to make decisions. There are more unknowns than knowns and every investment needs to be analysed for its maximum impact and ROI. This business simulation model is recognised and proven to drive better more informed decisions'.

Web site: www.strat7.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.