xiQ Debuts Personality-Based B2B Targeting Solution

In the US, B2B marketing and sales intelligence platform xiQ has launched a solution called Personality-Based Engagement (PBE), which combines behavioral science-based personality assessment methodologies with AI.

PBE promises B2B sellers a better understanding of buyers and their motivations, allowing them to segment audiences by personality type and deliver personalised marketing.

CEO and founder Usman Sheikh (pictured) comments: 'People buy from people they trust. Building emotional connections is the most critical yet most overlooked part of B2B sales and marketing. xiQ's unique ability to predict individual behavioral traits provides an unprecedented opportunity to connect with buyers and prospects in a highly personal manner'.

Web site: www.xiqinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.