Clickagy Unveils 'Cookieless' Targeting Solution

US-based data company Clickagy has launched 'Privacy Clusters', a solution for targeting micro-groupings of individuals, which it says will help address the approaching end of third-party cookies in a privacy-compliant manner.

Clickagy is a third party data provider for digital marketing and analytics, using proprietary artificial intelligence to bring new 'audience visibility' to business intelligence and advertising. In February, the firm partnered with media and marketing services group ENGINE to launch 'Attitude Based Audience, which uses survey research to reach consumers online '25% more effectively' than traditional audience targeting solutions.

The new Privacy Clusters solution comprises micro-groupings of approximately three to five individuals who are 'mathematically bound' as a single, trackable and targetable entity, with absolutely no personally identifiable information (PII) used. Compliant in every regulatory environment, including GDPR, CCPA, HIPAA and COPPA, Privacy Clusters do not require notice or opt-in consent for tracking.

In a statement, the company said: 'Privacy Clusters is a unique and powerful technology for marketers to respect and protect the privacy of their customers, while still leveraging accurate behavioral data to power enterprise-class marketing and analytics. The solution ensures every person and device is entirely anonymous, and all messages are delivered within the safety of the micro-group, protecting individuals from privacy violations resulting in possibly inappropriate collection or unauthorized sale of their personal data'.

Led by founder and CEO Harry Maugans (pictured), the firm is online at: www.clickagy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.