App Annie Launch Integrates Ad Analytics

Mobile data and analytics company App Annie has launched a new suite of tools called Ascend, combining app market data with advertising analytics.

The company was founded in 2010 and is headquartered in San Francisco, with 12 offices worldwide. With a user base of more than a million app developers, it tracks the evolving app ecosystem - including downloads, revenue, retention and usage - via a product called Store Intelligence; and offers in-depth analysis of app user demographics, related apps and sentiment data via the Audience Intelligence service; and also operates a specialist Research & Analytics division.

The new suite is powered by data science and derives insights from benchmarking data, and its launch follows from the acquisition of mobile analytics firm Libring last September. At the time, App Annie said it would add metrics including customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS), and the new tool promises these in 'one organized system'.

CEO Ted Krantz comments: 'We are proud to be the first company to offer a side-by-side mobile view of both market data and your own analytics to maximize performance. App Annie Ascend enables publishers and brands across the globe to easily aggregate disparate advertising data sources, assemble them in to a single view and drive actionable insights'.

Web site: www.appannie.com/ascend .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.