Tru Optik Launches Self-Service Data Marketplace

US-based TV audience measurement firm Tru Optik has launched a self-service data marketplace to power Connected TV (CTV), streaming audio, and gaming advertising, and expand cookie-less audience targeting across 80 million connected homes in the US.

The firm says almost 40% of Q2 users of third-party data from its Data Marketplace for CTV and smart speaker ad campaigns, were first-time customers. The new self-service Data Marketplace will be made available directly to brands and agencies, while expanding the features and capabilities it already provides to the industry's ad tech platforms and publishers.

The new platform promises advertisers more 'scalable and consistent' data strategies across the entire connected media ecosystem. Data providers can monetise their data across more connected devices; and 'destination partners', including publishers and the ad tech platforms, can support data-driven campaigns for their clients with a faster turnaround time.

CEO and co-founder Andre Swanston (pictured) comments: 'We are excited to be the first to power a consistent, scalable way to leverage both third-party and first-party data across the entire connected media ecosystem. By doing so, we are democratising access to data-driven targeting across the fastest growing mediums in advertising'.

Web site: www.truoptik.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.