Seed Funding for Insight-as-a-Service Platform Birdie

AI-based insights-as-a-service (IaaS) platform Birdie has raised $1.6m in a seed funding round, which it will use for US expansion of its sales and marketing teams, and to accelerate the development of new features relating to its integration with other data sources.

Founded in 2018 by Alexandre Hadade and Patrícia Osorio, Birdie uses AI and natural language processing to help CPG organizations understand millions of consumers' comments, reviews, and other online conversation, by covering unstructured data into insights. Using the platform, brands can predict category trends, anticipate product crises, and uncover promotional opportunities across retail channels in real time.

The firm's seed funding round has been led by Brazilian venture firm ASTELLA. Edson Rigonatti, Partner at ASTELLA, comments: 'In just five years the insights-as-a-service industry tripled to $3 billion in 2020, and within that, the consumer insights category spanning marketing, sales, customer success, and product management, is going to be a major driver of the market's future growth. Birdie has built a powerful system of intelligence that we expect to become the cockpit for the next generation of leading consumer brands'.

Palo Alto-headquartered Birdie, which also has offices in Miami and São Paulo, is online at: www.birdie.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.