Vision Critical Names Asia Pacific Leader

Toronto, Canada-based customer insights solution provider Vision Critical has appointed Steven Medeiros as General Manager, Asia Pacific and Japan, based in Hong Kong.

Vision Critical's flagship Sparq digital insights platform allows clients to conduct all their online research in one place, from visual surveys to custom panels and private communities. Features include Relationship Memory, which connects existing customer data with intelligence collected from insight communities; a storytelling module, enabling users to organize and share customer insights, accumulated over time, across their organization; and a patient experience (PX) package.

Medeiros (pictured) joins from technology services company NTT, where he served as CEO, Hong Kong and Macau. He previously worked for technology integrator Dimension Data as President, General Manager; for digital application solutions company Kony as General Manager - Asia Pacific and Middle East; and for nearly a decade at business software giant SAP, latterly as Head of Cloud Solutions and Sales, Greater China.

In his new role, Medeiros will lead and execute Vision Critical's growth strategy in the Asia Pacific region. CEO Ross Wainwright comments: 'Steven is a highly passionate and established SaaS leader who believes in delivering perfection and value to all of his clients. With his extensive experience and insight building successful businesses within the international market, Steven is sure to propel Vision Critical as a CXM leader in the Asia Pacific region'.

Web site: www.visioncritical.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.