Eye Square Launches Amazon Ad Testing Platform

Germany-based user, brand and shopper research specialist Eye Square has launched the Amazon Ad Testing Platform, which allows advertisers to evaluate the design, content and placement of ads on the online retail giant, in their natural environment.

Eye Square uses and develops neuro-psychological methodologies such as eye tracking, galvanic skin response and EEG to uncover consumers' unconscious motivations. The firm employs what it calls a 'System0' approach through which consumers are exposed to ads in their natural environment, and claims this improves results from System1 and System2, in which implicit and explicit research is used to gauge emotional responses and effects.

Eye Square says it is the only market research company offering the ability to test advertising collateral in live web sites such as Facebook, Instagram and YouTube - and now Amazon. The platform promises to help advertisers to pre-test unknown brands before launch, optimize creative, boost product visibility, and explain triggers and best executions.

Chief Revenue Officer Ephraim (Jeff) Bander (pictured) comments: 'Our new Amazon testing solution, informed by our proprietary System0 technology, allows marketers to come as close as possible to presenting an advertisement on the Amazon platform without actually purchasing ad space. The Amazon Ad Testing Platform will prove immensely valuable to advertisers seeking to increase their ad spend on Amazon, optimize their eCommerce campaigns and increase conversions'.

Web site: www.eye-square.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.