Genus AI Launches Solution for eCommerce Brands

Customer modeling platform Genus AI has launched a new artificial intelligence solution for eCommerce and direct-to-consumer brands.

The company matches customer data to thousands of external data points, to help contextualize desired customer behaviour; and uses an 'emotionally intelligent AI engine' to create insights about customer personalities, their needs and values, to create and classify archetypes. Its platform then builds predictive models without the need for coding; while also providing insights about the effectiveness of marketing content and creative.

The new Genus AI Growth Platform uses machine learning, content evaluation and customer modeling to power a suite of AI-based digital tools, creating customer models, segmentations and specific content evaluation for campaign conversions and ad spend ROI.

CEO Tadas Jucikas (pictured) comments: 'After years of working with the world's leading direct-to-consumer brands, we see that it is easy to scale the number of interactions but still very hard to scale the quality of these interactions to drive efficient growth. Our new Growth Platform is designed to provide a seamless integration of enriched customer data, enabling brands to select the most impactful content from their vast content libraries where the platform manages multiple digital advertising campaigns'.

Originally launched in London and now based on San Francisco, the firm also has a technology hub in Lithuania, and is online at www.genus.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.