2022 Launch Date for Nielsen's 'ONE' Audience Metric

Nielsen has announced plans to launch its single, cross-media solution Nielsen ONE in Q4 2022, phasing it in fully by the Fall 2024 season. The system provides a comparable metric for TV and digital video consumption across all platforms, services and devices.

The new solution will use a phased approach to evolve the current metrics that underpin the more than $100bn video advertising ecosystem. Nielsen ONE will offer advertisers and publishers a single, deduplicated metric across linear and digital that is standardized across the industry - giving visibility into total video consumption, regardless of platform or device. Marketers can also use the solution to better understand unique audiences and frequency, and to reduce double counting, inflated metrics and advertising waste. Nielsen ONE will also underpin the company's outcomes solutions.

Karthik Rao (pictured), COO, Nielsen, comments: 'With Nielsen ONE, we are delivering a single, comparable metric for TV and digital that will provide video consumption across all platforms, services and devices. Today's announcement marks a major milestone for Nielsen as we put our cross-media vision into motion. We've made significant enhancements over the last year to turbocharge the tech and data science required to make an industry wide cross-media solution a reality'.

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.