Protobrand Names New COO

Boston, MA-based behavioral science and MR consultancy Protobrand has appointed Apolinaras 'Apollo' Sinkevicius as Chief Operations Officer, focusing on scaling the business to meet client needs.

The firm's Meta4Insight platform adds deep-dive System 1 insights to traditional quant research to develop brand and category strategy, and consumer understanding. It also offers the Optivo behavioral science-based tool, giving insights for new products, designs, ads and other concepts.

Sinkevicius (pictured) most recently served as Principal of pro athlete curated eCommerce and endorsed product platform ScalabilityCo, before which he was COO/CFO at workplace experience company Robin Powered, and a Partner at product development company One Mighty Roar. Earlier, he was Head of Operations at video ad software company Pixability, and Head of Operations and Technology at tech consulting firm Geneca.

In his new role, Sinkevicius will also put processes in place to help the team dedicate more resources to future planning and innovation. Protobrand founder Anders Bengtsson comments: 'This strategic hire will allow us to dedicate further resources towards innovation and technological advances that will transform how the industry develops consumer insights'.

Web site: www.protobrand.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.