Tangible Branding Co-founder Launches 'Research Human'

In the UK, Gail Balfour, co-founder of consumer research and brand consulting business Tangible Branding, has launched a new company called Research Human, promising to understand the consumer by 'connecting with the human'.

Balfour (pictured) spent the first ten years of her career at Martin Hamblin (now part of GfK), latterly as Head of Qualitative - Consumer, before moving to Brand Matters as Research Director. In 2000, she co-founded Tangible Branding, which specialises in generating ideas to develop growth strategies; identify target markets; optimise brands, packaging and products; and improve shopper and guest experience.

Her new company promises to deliver a 'human insight springboard for design and communication'. While the firm is method netural, it uses a number of solutions such as face-to-face and remote groups and depths, in-home immersion, online communities and mobile diaries, and self-generated and curated film. Specialisms include customer journey analysis; brand strategy and direction; and comms, pack and printed design development and evaluation.

Balfour says her company will build on clients' existing knowledge with a fresh approach and perspective: 'Understanding the human is the key to understanding the consumer. We're focused on the end goal - research that makes a difference'.

Web site: www.research-human.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.