Former NBA Researcher Joins MMR Experience Division

US-based MMR LIVE Experience Design has added Shelly Bouren to its team as VP of Strategy and Consulting. Bouren was formerly Head of Research for NBA team the Detroit Pistons.

The Pistons role involved crucial contributions to business decisions on ticketing, corporate sponsorships, operations, marketing and entertainment. Earlier, Bouren (pictured) worked in training and development to improve experiences for automotive sales and service customers, and before that she worked in senior marketing and advertising positions. In her new role, she will provide expanded support for business development and strategic consulting for clients looking to improve people relationships and experience development.

Founder and COO Tricia Houston says of the hire: 'At LIVE, we continue to see clients' growing need for research-grounded activation partners who can collaborate with them to improve every brand touchpoint and experience. Shelly adds nuanced vision to the LIVE team and will add a fresh perspective with her passion for giving fans the best possible experience while maintaining an unrelenting focus on the bottom line'.

The company is part of US-based MMR Research Associates, Inc. and is on the web at www.mmr.live .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.