InnovateMR Launches 'The Vision Suite' Toolkit

US-based sample solutions provider InnovateMR has launched a platform called The Vision Suite, comprising a suite of tools for survey creation, sample procurement, field management, fraud mitigation, and 'rapid reporting'.

Headquartered in Calabasas, California and with offices in Connecticut, London, Ahmedabad and New Delhi, InnovateMR promises 'Faster Answers' from business and consumer audiences, with B2B panels of professionals including small business owners, developers and IT decision makers. The firm says its new Vision Suite has been developed to enable brands, corporate researchers, and data execs to obtain feedback more quickly.

Vision Suite is made up of three products, with 24/7 support. Survey programming solution Vision Surveys is designed to create and get surveys into the field, with customizable themes, questionnaire templates, frequently used question formats, and nested sample quota management. Vision Sampling provides access to the firm's proprietary panel, through which researchers can buy specific target audiences and launch automated sample from one integrated dashboard. Finally, Vision Quality offers automated features such as Text Analyzer, for open-end text assessment that can identify and flag responses including profanity, gibberish, copy-and-pasted text, and non-contextual answers. The latter product also includes tools for digital fingerprinting, GEO-IP validation, and mobile and address verification.

Co-founder Matt Dusig (pictured) comments: 'The Vision Suite represents our best thinking and more than twenty years of experience - this software will meet several needs that have yet to be fulfilled by other companies in our space. Custom to the needs of each unique client, our platform will serve researchers and marketers with a comprehensive end-to-end solution for producing high quality insights at record speed.'

Web site: www.innovatemr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.