Kantar's DiMarco Joins Video Measurement Firm Tubular

Social media video analytics platform Tubular Labs has appointed long-time Kantar exec Stephen DiMarco as Chief Strategy Officer.

With offices in San Francisco, Mountain View, New York, Los Angeles, London, Kyiv and Singapore, Tubular Labs helps broadcasters, publishers and brands understand what audiences are watching. Its Tubular Audience Ratings product measures de-duplicated unique audiences and minutes watched across social media platforms for hundreds of thousands of publishers.

DiMarco (pictured) most recently served as Kantar's Chief Digital Officer, having earlier been President of Kantar Millward Brown Digital. During his time with the firm, he led Kantar's Project Moonshot, which focuses on building advanced measurement tools without the use of cookies and ensures CCPA and GDPR compliance; and led the launch of the group's non-linear TV campaign effectiveness measurement tool. Earlier he was CMO at WPP-owned online behavioural measurement firm Kantar Media Compete, where he worked for nearly twelve years. He began his career in marketing at Comedy Central, before moving into a sales and marketing role at FX Networks.

At Tubular Labs, DiMarco will lead product and the execution of the firm's go-to-market strategy selling to brands and agencies. CEO Scott Ernst comments: 'Stephen is a recognized leader in media measurement with a deep understanding of the dramatic shift in consumer mindsets and what it means for media companies, agencies and brands. I'm excited for Stephen to lead our product innovation, as Tubular sets its sights on becoming the content and audience ratings authority that empowers confident investments in social video programming and advertising'.

Web site: www.tubularlabs.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.