STRAT7+ Names Sweden-based MD

Business strategy consultancy STRAT7+ has appointed former PwC consultant Björn Dufwenberg as Managing Director, based in Sweden.

STRAT7+ is part of STRAT7, which was founded in 2019 by data and analytics agencies ResearchBods and Bonamy Finch, together with start-up LiFE. The group then launched STRAT7+, based in Stockholm and building on existing group capabilities in data collection, analytics and insight.

Dufwenberg (pictured) joins with more than fifteen years' experience in brand, innovation, and customer experience strategy, working in both consulting and agency roles. His previous roles included serving as a Partner at brand and innovation agency Pond in Stockholm, which was acquired by PwC in 2017. Subsequently, he led PwC Sweden's Customer Strategy team, with a focus on customer-led transformation. Earlier, he was a Senior Consultant at Capgemini Consulting, specializing in market strategy and customer experience transformation.

Commenting on the appointment, Martin Hörnqvist, CEO at STRAT7+, said: 'We're delighted to have Björn on board to further bolster our senior team. He brings a wealth of experience in customer-centricity and a strong background in sales, marketing and operations to help our clients over the coming months.'

Web site: www.strat7.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.