SponsorPulse Launches Subscription Model

In Canada, sponsorship intelligence platform SponsorPulse has launched a subscription model, offering a currency for the measurement and comparison of thousands of sponsorship properties around the globe - across sport, music, entertainment, arts and causes.

Toronto-based SponsorPulse provides access to proprietary consumer data, to provide an understanding of how people engage with and feel about properties, while quantifying the potential for sponsor impact. In addition, the company provides other standardized measurement products to support the sponsorship journey, including Activation Potential, Celebrity Partnership, and Sponsorship Effectiveness, which measures in-market reach and impact for an existing partnership.

Its new subscription model delivers sponsorship insights to properties, brands and agencies of all sizes. Subscribers gain unlimited access to an entire country's database of properties that is updated monthly. This platform enables subscribers to pull instant reports, compare properties across key metrics, and analyze properties based on geography, demographics, consumer purchase behavior, and digital behavior. To compare across countries, subscribers can also add up to eighteen additional countries.

Adam Mitchell (pictured), Global Lead at SponsorPulse, comments: 'We hear it all too often from properties, brands and agencies that there isn't enough time or budget to get the data they need to support their decision making. This subscription model and accessible price helps remove that friction, and offers 24/7 access to fresh, credible data on a platform for a modest monthly fee.'

Web site: www.sponsorpulse.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.