Former ORC Execs Launch empatiX Consulting

In the US, former ORC International execs Brian Cruikshank and Jess Horkan have launched a boutique agency called empatiX Consulting, to help clients 'move from customer experience to business impact'.

Cruikshank previously served as Business Development SVP at the Marketing Architects, before which he led the Engine Insights team in North America, having earlier been MD / SVP at Engine-owned ORC International, and spent more than fourteen years at Ipsos. Horkan spent seven years at Engine, latterly as Managing Director, after nearly a decade at ORC International.

The pair say their new agency was founded to address a need in the insights space to not only inform strategy, innovation and design, but also provide activation to help clients drive their business forward. Employing a team of CX specialists, researchers, strategists, data experts and designers, empatiX delivers bespoke, hands on approaches that combine strategy, insights and activation to help drive business outcomes. Horkan says client co-creation is at the heart of everything the firm does.

Cruikshank adds: 'There is an opportunity to bring new service models to clients as they bring research technology into their businesses - providing strategic managed services to optimize the value clients get from their research technology. We are actively delivering new ways to design, capture and analyze data from disparate sources to bring measurable value to enterprises. This is a transformative time in the insights space and we couldn't be more excited about supporting clients in new ways'.

Web site: www.empatixconsulting.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.