D&B Partners to Combine B2B, B2C Targeting

Data-driven marketing tech company Zeta Global Holdings Corp. has announced a multi-year partnership with veteran business data firm Dun & Bradstreet to combine consumer and business data in a single private data cloud.

The strategic alliance will create a platform with profiles on over 220 million US individuals, combining Zeta's business-to-consumer data including intent, behavioral, transactional and location-based signals, with Dun & Bradstreet's B2B files including companies, titles and email addresses. The partners say the deal opens up a 'new market sector, business-to-person (B2P)', allowing clients to 'unlock the buying power of decision makers through more personalized, insight-driven marketing touchpoints'. Small and medium-sized businesses are among the key targets for the service.

Dun & Bradstreet President, North America Kevin Coop (pictured) says the alliance 'demonstrates our combined commitment to address our clients' needs in a more consumer-influenced market and to establish the B2P sector to help marketers blend personal and professional personas with emotional and hyper-targeted campaigns and messages that drive results'. David A. Steinberg, co-founder, Chairman and CEO of Zeta comments: 'We believe this alliance is a unique opportunity for businesses to achieve stronger connections with decision makers across the U.S. We are thrilled to be going to market jointly with Dun & Bradstreet to deliver innovative capabilities to the B2B and SMB markets, generating new lines of revenue for both companies'.

The partners are online at www.zetaglobal.com and www.dnb.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.