SightX Investment and Integration for SHG Parent Apollo

Apollo Intelligence, the parent company of InCrowd and SurveyHealthcareGlobus, has announced the integration of SightX MR technology into its healthcare and life science data platform; and has made an undisclosed amount of investment in SightX.

Apollo was launched last summer by US investment firm Saroras Private Capital, to focus on tech-driven data and insights solutions for the life sciences and healthcare sectors. Saroras already owned market research firm InCrowd, and at launch Apollo added pharma sector data collection company SurveyHealthcareGlobus (SHG) via acquisition.

SightX's automated research options include concept testing, MaxDiff analysis, custom surveys, conjoint analysis, NLP and segmentation

Apollo says the new offering will benefit its 450+ life science clients, which include 80 of the global top 100 pharma companies. Specifically, the integration gives researchers more advanced, integrated logic, data analytics and visualizations, all within a mobile-friendly research format. InCrowd and SurveyHealthcareGlobus will enhance their offerings with new competitive research features including conjoint analysis, heat mapping and more sophisticated video concept testing; and with improved cross-tabulation, statistical significance testing and cluster analysis.

Apollo CEO Daniel S. Fitzgerald comments: 'This integration will bring immediate value to clients and internal service teams while expanding our ability to gather data and realize the promise of our ambitious technology roadmap sooner. The SightX integration and investment reflect our commitment to continuous improvement and ongoing innovation for our clients, offering them a uniquely competitive solution that empowers them to stay ahead of the market'.

Apollo has around 200 employees and is online at www.apollointelligence.net , while SightX's home page is at www.sightx.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.