New Funds for Data Management Platform Audigent

New York-based entertainment, sports and lifestyle sector data management platform (DMP) Audigent has raised $19.1m in a Series B round of financing, which it will use to expand its platform and its sales and marketing globally.

This platform, powered by the firm's cookieless identity platform (HALO ID), automates the building of audiences and DMP segmentation using first-party data from brands in entertainment, sports and lifestyle content. According to Audigent, its approach purges fraudulent IDs and duplicates through verification, provides auditability across multiple blockchain ledgers, and delivers actionable and ownable audience banks that increase conversion and eliminate the traditional behavior of 'renting' audiences from siloed sources.

New funding has been led by EPAM Systems/The Go Philly Fund, with participation from both existing and new investors including: Broadscale Group, Raised in Space, MathCapital, Riverpark Ventures and others. This follows Audigent's 2019 $6.7m Series A round of financing, bringing the total raised to $33.6m since launch.

Regina Viadro from EPAM Systems, comments: 'We invested in Audigent over a year ago and have since developed a deep partnership to help them further their innovative tech stack. Having built some of the largest data platforms globally, we found Audigent's commitment to building a virtuous, cookieless future for data, was exactly the kind of vision we could get behind as their lead Series B investor and technology partner.'

The company, which is led by CEO and co-founder Drew Stein (pictured), is online at: www.audigent.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.