$120m Funding for Fast-Growing Adverity

Vienna, Austria-based marketing analytics platform Adverity has closed a $120 million Series D financing round.

Adverity's platform delivers a single view of marketing performance across a business, automating data integration from hundreds of sources. Data visualizations then help to uncover the business impact of marketing activities and improve performance by revealing real-time opportunities to fuel growth. The company boasts a compound annual growth rate of 105% in the past four years, and a global team quadrupled in size since 2019. It also has offices in London and New York.

The latest round was led by SoftBank Vision Fund 2, with existing investor Sapphire Ventures also participating, and bring total funding to date to more than $165m.

A pioneer in certain aspects of predictive analytics, the company recently added ROI Advisor, which allows marketers to track performance without the need for third-party cookies - and the latest funding will help it evolve its product range.

Co-found and CEO Alexander Igelsböck, comments: 'In today's data-centric climate, every successful company must have data analytics at its core. Using automation to do the heavy lifting, marketers can move beyond 'point in time' performance data and harness insights that not only power and validate better decisions now, but fuel proactive choices to improve future outcomes'.

Ram Trichur, Partner for SoftBank Investment Advisers, comments: 'With the rapid growth of digital channels available to brands globally, data integration, harmonization, and the use of real time AI analytics are now a must-have tool to effectively connect with B2C and B2B audiences. Adverity is transforming the marketing analytics sector by making it more insights-driven. We're excited by the substantial opportunity to scale the platform's technology and international reach'.

Web site: www.adverity.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.