New Zealand-based consumer data platform Yabble has raised $NZ 3m in a second round of funding, which it will use to expand to Australia and then the US.Founded by Kathryn Topp and Rachel O'Shea, Yabble (formerly known as The Thinking Studio) provides a platform which uses machine learning and natural language processing to help brands connect with more than 62 million consumers globally, and collect data in real-time. Using the solution, clients can build their own surveys, and manage their own customer research communities.
New funding has been led by Hillfarrance (which also led the $NZ 1.3m seed round last year), with participation from existing investors including Movac, New Zealand Growth Capital Partners, Enterprise Angels, and other Angel networks and high-net-worth individuals. Topp said that existing shareholders had oversubscribed the latest round in 'record time.'
Hillfarrance Managing Partner Rob Vickery commented: 'Kathryn, Rachel, and the rest of the team at Yabble are using this capital to conquer new markets, pioneer new technologies, and grow their global workforce. This is what good start-up venture capital is all about.'
Web site: www.yabblezone.net .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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