Berlin-based customer data platform Zeotap has raised $11m in a Series C extension round, bringing total funds so far to $90m.
Launched in 2014 by a team who previously worked at Vodafone, IBM and mobile ad tech firm Fyber, Zeotap helps telecom operators draw out mobile customer data for use in ad targeting. A tool called ID+ was launched last year, and allows brands and publishers to resolve identities at scale without third-party cookies, due to be shut down in 2023. In addition to Germany, Zeotap has operations in India and the US.
The latest funding extension enables new investors such as Liberty Global Ventures to come on board, following oversubscription to previous rounds. Zeotap founder and CEO Daniel Heer (pictured) comments: 'With our last investment round and extension so oversubscribed, we're pleased to now have the opportunity to bring new investors on board. This further fuels the incredible momentum that we've generated since the launch of our platform, and we're excited to have even more support on this journey'.
Web site: www.zeotap.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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