Screen Engine/ASI Adds Four to Senior Team

Screen Engine/ASI (SE/ASI) has hired Gustavo Ordonez as EVP of the Hispanic & Multi-Cultural Insights Group; Daniel Christman as SVP Cross Platform Group; Sararuth Delice as VP Content and Marketing Research, TV Group; and Sheila Thompson as Executive Director Research Solutions.

Headquartered in Century City, CA and founded in 2010 by former OTX exec Kevin Goetz, SE/ASI serves major movie studios, production companies, TV broadcasters, streaming services and video game companies. The firm provides test screenings, creative ad testing, in-theater exit polling and a number of digital entertainment research products via online, central site and in-field intercept methods.

Ordonez has spent the past three decades in various positions at the Coca-Cola Company, McDonald's, Disney, A+E Networks, and he most recently served as Head of Programming and Research at Univision. Christman has more than eighteen years' marketing, research, and data analytics experience, mostly gained at Sony Pictures, where he worked in the Consumer & Shopper Insights Group and most recently in Global Brand Marketing.

Prior to joining, Delice spent thirteen years at Discovery Communications, where she most recently served as Research Director for TLC. Thompson most recently worked at Frank Magid Associates as Executive Director, Research Operations, working on project execution, coordinating logistics with operational teams (fieldwork, facilities, moderators, data processing), and partnering with these teams to drive projects.

In their new roles, Ordonez, who is based in Miami, FL, reports to Holly Leff-Pressman, Chief Client Engagement Officer; Christman reports to EVP Mark Orne; Delice reports to SVP Monica Kemp; and Thompson reports to January Khoshnood, SVP Research Solutions. Commenting on the news, Goetz said: 'The addition of Gustavo, Daniel, Sararuth and Sheila to our senior management team will enable us to continue to aggressively grow our streaming and cross platform research business, address the needs of the Hispanic community and execute across multiple service offerings. With this team in place, the opportunities are limitless.'

Web site: www.screenengineasi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.