Comscore Rolls Out Predictive Audiences in Canada

Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' in Canada, enabling advertisers to reach the country's audiences based on their behavior through privacy-friendly contextual signals.

Launched earlier this year, Predictive Audiences provides cookie-free access to consumers based on their in-context actions across digital, mobile and connected TV (CTV) campaigns.

Bryan Segal (pictured), SVP of Comscore Canada comments: 'We are excited to be bringing yet another innovation to the Canadian market'.

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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