Ipsos Hires Ad Industry Name Karen Fraser

In the UK, Ipsos has appointed former Advertising Association exec Karen Fraser as Senior Director, with responsibility for sustainability, creativity, trust and growth.

For eleven years from June 2010 Fraser ran the industry think tank Credos for the Advertising Association, and was responsible for publications including the 'Advertising Pays' series of reports, which defined and quantified (at some £140bn) the contribution the ad industry makes to the UK economy. Earlier she ran her own consultancy Ethical Reputation Index for more than eight years, after spells at Carat and Leo Burnett.

She was awarded the MBE in the Queen's 2017 New Years' Honours list, for services to the advertising industry, equality and diversity; and won a worldwide competition for a place on the Harvard Business Review: Breakthrough Ideas List for work on corporate reputation.

In her new role she will harness Ipsos' resources to provide clients with thought leadership on the cultural and societal trends that will impact their brands in future. Fraser will continue to work as an advisor to the International Advertising Association UK, on initiatives such as the Global Brand Think Tank, the IAA's network for brands.

Incoming Ipsos CEO Ben Page comments: 'Karen is an industry leader and expert in the truest sense of the word and we are delighted that she is joining Ipsos. Her ideas and expertise will unlock growth for our clients'.


Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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