Morning Consult Expands Tracker to 40 Countries

Washington DC-headquartered consumer insights platform Morning Consult has expanded its daily tracking survey on brands, economic conditions and geopolitical risk from fifteen to more than 40 countries.

The firm, which also has offices in New York, Chicago and San Francisco, surveys respondents across the globe every day to assess what people think in real time, and determine how their decisions impact business, politics and the economy. The company says its tracking survey will now be available in every major and emerging market in the Americas, Europe, the Middle East, Africa and Asia Pacific.

The tracker's expansion comes just four months after the firm announced a $70m Series B investment round (eventually raising almost $15m after the round closed), valuing the company at more than $1 billion. CEO and co-founder Michael Ramlet (pictured) comments: 'Global business, financial and government leaders are demanding decision intelligence. Expanding our daily tracking survey to more than 40 countries provides an unprecedented benchmark for real-time, comparable global data'.

Web site: www.morningconsult.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.