Suzy Launches Dynamic Market Segmentation Offering

New York-based consumer insights platform Suzy has launched dynamic segmentation capabilities, allowing brands to identify and target their audiences across the full lifecycle.

Suzy combines research tools with its own consumer network, to connect brands directly with their target audiences and re-target them for more detailed qualitative insights. Earlier this year, the firm launched an audience-powered research solution called Suzy Solutions, through which large enterprises and brands can customize their market research and gather rapid consumer insights.

Powered by machine learning, the new Dynamic Market Segmentation capabilities provide full lifecycle segmentation, enabling brands to define their audiences, then apply the results of segmentation studies directly within the integrated Suzy platform. The firm says these new capabilities produce 'statistically-sound, precise segments in a more cost-efficient manner' and in a quarter of the time typically required by traditional methods.

The firm, which is led by founder and CEO Matt Britton (pictured), is online at www.suzy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.