Greater Washington DC-based Full Circle Research has launched a Political division - in anticipation of 'an explosive 2022 election cycle' - and appointed Khary (KJ) Jones to lead it.
Full Circle's proprietary HoNoR (Holistic Next-Level Research) respondent validation service includes two products from voter data and targeting firm TargetSmart, providing users with actionable voter insights.
Jones (pictured) joins as Vice President, Political Sector from mobile ad targeting firm Amobee, where he served as Senior Director of Sales (Political). Before this he was Director of Sales (Political) at location-based ad targeting specialist xAd; Senior Account Executive (Political) at political business development business RocketFuel DC; and Media Sales Director for Nielsen Business Media. He also served as a Political Consultant at ad targeting platform Nano Interactive and at analytics and data marketing solutions provider Semcasting.
Commenting on the appointment, co-CEO Adam Weinstein said: 'The decision to bring KJ aboard in a leadership role ensures we are primed for what will be an explosive 2022 election cycle. His expertise in the political market raises our polling capabilities to a whole new level - we'll marry his proven strategies and experience with programmatic solutions with Full Circle's online sample to deliver exceedingly efficient, accurate voter predictions'.
Web site: www.ilovefullcircle.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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