TechTarget Extends Access to Purchase Intent Data

In the US, B2B tech purchase intent data and services provider TechTarget has enhanced its Priority Engine platform, to provide several new sources of prospect-level purchase intent data in a new interface customized for sales and marketing users.

TechTarget offers access to 140 enterprise technology-specific web sites, and a broad range of custom advertising, branding, lead generation and sales enablement solutions. The firm also has a Research division, which taps into its subscribers' real-time purchase intent data to engage technology buyers and develop a range of new intelligence and reports.

Priority Engine provides clients with information about demand at potential accounts, insight into the makeup and engagement preferences of active buying teams, and tools to monitor and act on changes at key accounts. New enhancements include the integration of BrightTALK's contacts, delivering millions of new active prospects, including those who use webinars, and virtual events and videos. In addition, the service now provides more insight into overall buyer content preferences and interactions with customer content across multiple channels; and account journey data featuring recent research interactions from target accounts, to enable sales teams to monitor buying changes.

TechTarget CEO Michael Cotoia (pictured) says the platform 'delivers the actionable purchase intent data customers need to drive superior performance'. He adds: 'This new release gets exponentially more data into their hands and gives them the ability to deliver customized experiences their marketers and sellers need to thrive'.

Web site: www.techtarget.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.