Allison+Partners Launches Thought Leadership Service

Marcoms agency Allison+Partners has launched a service called Connected Thought Leadership (CTL), which uses research, 'narrative discovery' and messaging sessions, and communications to help CEOs and other leaders 'stand out in competitive environments'.

The proprietary CTL methodology has been built by a team of senior strategists with diverse expertise, from measurement and data analytics to integrated communications. Informed by research and insights, CTL programs combine classic communications - such as media relations, influencer targeting, speaker's bureau development, and paid advertising - with new social media and digital-based tools; and use analytics to measure and optimize campaigns.

CTL has been designed to support clients' brand building and corporate reputation initiatives, which Allison+Partners then develops alongside its clients. Todd Aydelotte (pictured), a Partner and MD in the agency's Corporate practice who helped lead the development of the new offering, comments: 'We built CTL on over twenty years of experience helping brands develop a thought leadership platform for the C-suite that is aligned to their mission, vision and values, and leverages 360-degree storytelling to help companies and institutions all over the world lead dynamic conversations while creating real social impact'.

Web site: www.allisonpr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.