EA Launches Audience Targeting 'FuturesLab'

In Canada, marketing services and data firm Environics Analytics (EA) has launched the EA FuturesLab, with a team of more than 30 programmers and data scientists who will help advertisers, agencies and platforms craft and target messages.

Acquired by Bell Canada last December, EA helps clients with consumer profiling and segmentation, multichannel media planning and execution, trade area analysis, merchandising strategies and site location decision-making. Its ENVISION platform provides access to its databases, including mobile movement data.

Backed by a multi-million dollar investment, the FuturesLab is currently involved in projects including combining disparate data through secure Clean Room Services, and connecting EA data and workflows to tools such as DSPs, media buying tools and other activation platforms.

EA President Jan Kestle (pictured) comments: 'The EA FuturesLab initiatives leverage our expertise in creating data and solutions for the Canadian market. Our objective is to provide high quality data and analyses that drive insights, activation, attribution and ROI measurement. Analytics that make our clients more successful'.

Web site: www.environicsanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.