Swaarm Adds New Features for Advertisers

In Berlin, performance-based marketing platform Swaarm has added three new features to its platform, allowing advertisers to set offers dynamically, receive attribution insights, and proactively mitigate fraudulent clicks.

Swaarm has developed a platform to help agencies, advertisers and networks manage, track, analyze and optimize their marketing campaigns at scale. The new features include a feed API configurator, which allows advertisers to optimize and set which offers will be displayed dynamically in the feed API for their publishers; and the 'View-through Attribution (VTA) solution, which enables advertisers to ensure that when a user installs or completes an action - even without clicking the ad - they are attributed to the impression that led to that install.

Lastly, the company's new 'AppsFlyer Click Signing Integration' solution has been developed to prevent ad networks from sending fraudulent traffic to the advertiser, by generating a 'secret key' which is assigned to a click and sent with the advertiser's tracking link. The click is defined as fraudulent traffic by AppsFlyer every time the key is invalid or expired, which Swaarm says blocks fraudulent traffic.

Yogeeta Chainani (pictured), co-founder and CPO, comments: 'The new features, in combination with the feed API configurator, provide the optimal data set and possible actions needed to deliver results that increase ROI for our clients'.

Web site: www.swaarm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.