PathFactory Launches Content Intelligence Center

In Canada, content intelligence specialist PathFactory has launched a solution allowing marketers to 'dig deeper' into their content assets at scale, performing detailed analysis without manual auditing.

Acquired by Vertu Capital earlier this month, PathFactory helps clients to understand content performance and deliver 'intelligent content experiences' across the buyer journey. The new 'Content Intelligence Center' is designed to help B2B marketers organize and align content to marketing goals; identify opportunities for content creation; curate more relevant content recommendations with the help of artificial intelligence (AI); and compare their content against competitors, industry research and popular related assets. It also enables users to research related content found in search engine results.

Company President and CEO Dev Ganesan (pictured) comments: 'With the addition of our Content Intelligence Center, customers can gain a thorough understanding of the content they've produced, shape their content strategy, and see how it aligns with external content people are searching for, creating smarter content recommendations at scale'.

Web site: www.pathfactory.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.