Kinesso Launches Developer Community 'Kanvas'

IPG-owned marketing intelligence company Kinesso has officially launched 'Kanvas', a developer community through which end-users can address various ad and marketing technology challenges including defining audiences, creating insights, and running and optimizing campaigns.

Kinesso, which was formed in 2019, offers a connected suite of applications combining technology including machine learning with data from Acxiom and other providers. The firm works with agencies and partners to deliver relevant customer experiences for people across all channels, and in October it launched Kinesso Intelligence Identy (Kii - pronounced 'key') to help marketers reach and connect with relevant audiences.

Set up last year, the community now known as Kanvas offers access to nine proprietary APIs, with over 120 endpoints, for development and innovation in one interface. Through these APIs, clients can access untapped audiences; create campaign insights and analytics; use data to drive continuously optimized campaigns; and feature taxonomy standardization for campaign measurement.

Graham Wilkinson, EVP Product Innovation, comments: 'By putting the power of Kinesso's technology directly into the hands of agencies and brands, Kanvas helps businesses craft meaningful experiences for people, with results that are meaningful to their business in a low-code and customizable way. Kanvas fuels innovation by being open, accessible, and infinitely customizable, and unlike the most successful AdTech and MarTech solutions, it is built for advertisers by advertisers'.

Web site: www.kinesso.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.