Kantar Debuts Video Streaming Report in Brazil

In Brazil, Kantar has launched its new Video Streaming Report service, through which subscribers can access daily viewing data across all broadcast TV and video on demand (VOD) platforms including Globoplay, Netflix and YouTube.

Through the new service, subscribers can assess performance by a variety of measures including by platform, device (PC, Tablet, Smartphone, and Smart TV), and by time period. Audiences can be defined by target demographic, using reach curves by day and hour, while existing metrics such as reach, overlap, time spent and share by platform are also enriched. The firm says it plans to roll out the service in additional global markets in line with client demand.

Today's announcement marks the imminent completion of the latest technology upgrade, with Kantar's newest streaming meter, the Kantar Focal Meter, installed in 3,000 Brazilian homes. Melissa Vogel (pictured), CEO of Kantar IBOPE Media in Brazil, comments: 'The launch of Video Streaming Report in Brazil marks the latest advancement in our ambition to deliver a definitive picture of consumer behaviour. It's the first step towards a cross-media audience measurement realisation in Brazil, grounded in people-based measurement to realise deduplicated reach and frequency across platforms and devices.'

Web site: www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.