SKIM Expands US and EU Methodology & Analytics Teams

International insights agency SKIM has added three to its Methodology & Analytics teams - Michael Smith as VP in the US; and Jerome Hancock and Nino Hardt as Senior Directors in the EU.

SKIM offers a combination of decision behaviour expertise and choice-modelling, to understand clients' marketing challenges. Smith joins in Atlanta with more than twenty years of marketing science experience at research agencies, including Hall & Partners. In his new role, Smith leads SKIM's US Methodology and Analytics team.

Based in the UK, Hancock has nearly two decades of marketing analytics experience, leading research teams at agencies including Hall & Partners and Kantar Millward Brown; using predictive analytics to help clients improve marketing ROI, identify and target key audiences, improve brand positioning and communications, and optimize new product development and pricing strategies. Hardt, who is based in Germany, has a decade of market research and choice-modelling expertise in academia. As Professor of Marketing at Ohio State University, he was responsible for teaching research professionals in, and conducting research on, the latest quant models and solutions. He is now a member of SKIM's European Methodology and Analytics leadership team, and is responsible for developing new research solutions.

Joris Huisman, Global MD, comments: 'The combined experience and analytics expertise Jerome, Nino and Michael bring to SKIM will help accelerate our innovation strategies, so we can continue to deliver the reliable SKIM insights our clients have to come to expect. And beyond deepening our methodological core, I'm especially looking forward to seeing them challenge and inspire the next generation of SKIM's analytics experts.'

Web site: www.skimgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.