Phoenix Marketing Names SVP of Client Services

US-based advertising and brand specialist Phoenix Marketing International (PMI) has appointed Brigette Lytle as Senior Vice President - Client Services.

Phoenix's measurement solution was recently enhanced through the acquisition of Communicus, which offers System 1-based diagnostic approaches to understand how ad campaigns build brands and motivate purchasing. Lytle (pictured) joins PMI with more than two decades' experience, the past nearly seven years spent at digital research firm MetrixLab. Earlier, she was a director at Hall & Partners, Global Director of Research and Client Services at Kantar's Dynamic Logic, and a researcher at Comscore and at Millward Brown.

In her new role, Lytle will lead the Phoenix Communicus Client Service team for various key accounts. Kacy Doster, MD, Communicus, comments: 'We are thrilled to have Brigette's passion, expertise, and leadership, Her breadth of knowledge will add immense value to our clients and our team'.

Web site: www.phoenixmi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.