EnquireLabs Raises Funds for Zero-Party Data Platform

New York-based post-purchase consumer survey data firm EnquireLabs has raised $4.5m in a seed funding round, as it releases its flagship Question Stream product and software development kit.

Founded in 2020 by Matt Bahr and Curt Hasselschwert, the firm gathers and automates insights from thousands of brands, seeking to reduce their reliance on third party data platforms. Its new Question Stream product serves each question when it's considered most relevant to the consumer and pushes zero-party data to a client's marketing stack for attribution, personalization and CRO (conversion rate optimization) activities. Bahr claims the company generates more consumer responses in a week than many research-based survey platforms do in a year.

New funding was led by True Ventures, with participation from venture firms V1.VC, FiDi Ventures, Hawke Ventures and Silicon Ventures, and a number of angel investors and direct-to-consumer brands. Bahr comments: 'We're using consumer insights for integration and automation, rather than long-term research. Traditional survey data tells a product team what to launch in the next year; our data tells an e-mail platform what to send in the next minute'.

Web site: www.enquirelabs.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.