Adjust Launches Datascape Real-Time Analytics Solution

Mobile marketing and analytics platform Adjust has launched a solution called Datascape, to help marketers extract insights and make marketing decisions in real time.

Acquired by Palo Alto, California-based tech platform AppLovin last year, Adjust offers measurement, fraud prevention, cybersecurity (through its 'Unbotify' product) and marketing automation products for around 50,000 apps. Its new solution provides marketers with access to all of their data - from network APIs, attributions, consented AppTrackingTransparency (ATT) installs and SKAdNetwork (SKAN) campaigns - in one place, with reporting, visualisation and analysis tools across all data sources, on one screen.

With Datascape, marketers can access performance marketing metrics, compare filters to view results across all apps, and learn which campaigns are driving the most installs. In addition, it offers attribution, SKAN and ATT data in different combinations, in a single view; and provides revenue metrics through partners integrations and data sources.

Commenting on the launch, recently appointed CEO Simon 'Bobby' Dussart (pictured) said: 'As an enterprise-ready solution, Datascape solves marketers' needs to easily view and analyse what's working, or what isn't, across multiple campaigns. Having this overview of their business performance and this level of insights, all in one place, allows marketers to optimise their strategy and focus on growth.'

Web site: www.adjust.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.