New York Appointment for Behaviorally

Shopper insight specialist Behaviorally has appointed Cindy O'Flanagan as Vice President, Client Development in its New York City practice.

Formerly known as PRS IN VIVO USA, the firm applies its proprietary behavioral framework and in-depth category expertise to help retail brands understand consumers and make better shopper marketing decisions. O'Flanagan brings more than 25 years of experience, both client and supplier side, including leadership roles at Edgewell Personal Care, The Dannon Company, Inc., L'Oreal USA and Coty Beauty. She joins the new NYC office headed by SVP Jeff Haselum.

Group President Crispin Beale says of the hire: 'Cindy's client-side experience has exemplified a proven track record in identifying, developing and imbedding consumer insights throughout the businesses she has served to achieve in-market product success and winning brand strategies. She brings an empathy for the client marketers' challenges, that will surely accelerate our momentum serving clients out of our marquee New York hub'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.