Integral Ad Science Names Korea Market Head

In Seoul, digital media measurement firm Integral Ad Science (IAS) has appointed Inwon Park as Head of Korea Market, charged with leading sales operations and working with brands, agencies, publishers and platforms in the region.

Headquartered in New York City, IAS is known for its TRAQ Scores (TRue Advertising Quality), which evaluate the quality of media environments. The firm is accredited by the Media Rating Council for impression and viewing measurement and the reporting of display and video ads across Facebook and Instagram; for its cross-platform SIVT detection (Sophisticated Invalid Traffic), as well as for viewable ad impression measurement.

Park (pictured) joins from marketing performance company Jellyfish, where he served as Account Director, with responsibility for client relationships and running campaign-related activity. Prior to this, he worked for Dentsu, latterly as Senior Director of Marketing for the group's search and performance marketing division iProspect, before which, he worked for the group's media and content agency Carat, where he latterly served as Digital Planning Senior Director. Earlier, he was Industry Manager at Google Korea, having begun his career at Nasmedia.

In this new role, Park reports to Takeshi Yamaguchi, Country Manager, Japan and South Korea, who comments: 'As marketers in South Korea invest more significant budgets across digital advertising channels, IAS offers the solutions they need to measure quality impressions for their campaigns. We are thrilled to have Inwon on board and look forward to accelerating our growth in South Korea with his sales leadership, industry knowledge, and proven success working with major brands and agencies locally.'

Web site: www.integralads.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.